My job used to involve creating jobs.
We ran an innovation service, finding new opportunities, figuring out how to serve them, and then creating roles and teams to scale our service.
Now, I’m looking at each opportunity and asking myself whether it’s one for a person, or one for AI.
We should think of AI like we think of Excel – a general purpose tool that we reach for.
Old jobs were created when we needed to get something done, but didn’t have time to do it ourselves.
New jobs will emerge when we need someone to get something done better than we can.
That will undoubtedly include AI and automation.
Work is no longer about jobs and time on task.
It’s about delivering reliable, trusted outcomes.
Handcrafted insight 