When build costs fall to zero, judgement becomes the bottleneck.
I ask two questions to help me create a new product or service.
- Do I know what to build?
- Do I know how to build it.
If the answer is no to both, then it’s time to study.
If you know how to build things but not what to build – spend time on discovery.
If you have a vision for a product but not the capability to deliver, select partners wisely.
The magic happens when you know the answer to both questions.
What matters now is not what you build or how you build it.
It’s why you build it.
Handcrafted insight 