AI adoption in a company is not about value, it’s about risk.
If you have an interesting but unproven use-case you have to start by investing some time.
Find a partner with a real-world problem and understand what they’re struggling with – see the situation through their eyes.
Then do the work. Build and show your solution in action.
Consultative selling is about value creation.
But first, you have to eliminate the downside.
Value gets attention. Risk drives action.
