Making a thing is easy. Making it useful is hard.
The big AI vendors appear to have realised this too.
Microsoft has announced its own version of Palantir’s forward deployed engineers – the Microsoft Frontier Company – saying that it will have thousands of people go out and help companies deploy AI.
The difference? Rather than selling AI as a product, firms are trying to sell outcomes and drive adoption.
It’s not easy to make the switch.
Organisations in the real world are not machines – you can’t just go in and engineer new systems and make everything work.
They are actually an intertwined mess of complexity and confusion as seen through the eyes of the people involved.
We need to engage with that confusion and have tools to explore and understand what is going on before we decide what to do.
That takes more time in the short run.
But it leads to better solutions and outcomes in the long run.
Handcrafted insight 