Humans are not obsolete. But we do need to adapt – once again.
A hundred years ago, we sold our labour.
The last fifty saw a move to services.
We saw that shift in the economy, as strong machines were succeeded by smart machines.
And now we have intelligent machines – another technological revolution.
What do humans add in this environment?
I’d argue that there are two essential skills: design and value.
Design thinking helps us create “things” that other people want.
Value creation is doing “something” that helps other people.
What’s central to being successful is not the machine you use.
It’s putting the people you help – your clients – at the centre of your work.
Human advantage in the AI era comes from design and value anchored in human needs.
Handcrafted insight 