Sustainability Is A License To Operate

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Programmes fail when they try to be objective and ignore the subjective parts of real-world operations.

Sustaining a decarbonisation programme in a company takes a huge amount of effort.

You have to:

  • Analyse the whole system, not just parts of it.
  • Wrestle with uncertainties and feedback loops.
  • Engage with stakeholders, not just count assets.

It takes years to develop a baseline, longer to get stakeholder buy-in for action, a decade to reap the benefits.

It’s also easy to derail a programme.

Progress can be set back a few years by a change of management, deferred legislation, or a different focus.

A decade ago, a sustainability director told me not to think of this work as a compliance exercise.

Think of it as a license to operate.

What you’re really building is the foundations for the long-term viability of your business.

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