The problem with communication is not about being understood – it’s about not being misunderstood.
Ten years ago, I set myself a goal to write a million words to throw away.
The plan was to think, write and publish. Day after day. Get the stuff out, hit the target.
It was written to help me write – not to help a reader read.
It’s easy to write. But it’s also easy to be misunderstood.
Being in the same room doesn’t mean we’re having the same conversation.
The same pattern shows up elsewhere.
Software projects fail because teams interpret requirements differently.
Employees become misaligned when expectations are unclear.
Strategies fail because people leave meetings with different understandings of what was agreed.
Getting on the same page is the easiest thing to overlook – and the thing most likely to cause problems later.
Alignment comes from a shared understanding of what good looks like.
Handcrafted insight 