You know what they say about luck, right?
Hint: It’s about making a decision at the right time.
In sustainability work, we often assume we can reduce emissions in a straight line.
But change happens in steps, not lines.
Our emissions are shaped by the current system – our assets, processes and ways of working.
If we want to reduce them permanently, we need to redesign the system.
Take a simple example.
If your employees travel a lot for work your emissions will stay in a range as long as you keep operating the same way.
Significant reductions require a step change.
Can we do some work remotely? Is low-carbon transport an option?
But those kinds of shifts aren’t always possible.
They tend to open up in specific windows – when assets reach end of life or when policy and economics make new options viable.
You don’t control when those windows appear, but you can be ready for them.
And that’s the thing about luck.
It’s when preparation meets opportunity.
Handcrafted insight 