It takes a knowledge of both physics and psychology to make a difference in business.
The problem isn’t that we don’t know how to solve a problem.
It’s that we can’t agree on how to get started.
Take climate change, for example.
We know that there are only a few real levers we can pull.
We can use less. We can substitute with better. We can get better at quantifying the impact of different options to inform better decisions.
The physics of change is often quite straightforward.
The real blocker isn’t technology – it’s the way we make choices.
It’s the psychology of change that’s hard to get right.
Many companies feel stuck, recognising the need to take action but worrying about the impact on finances, and the wider political and legal risks.
There isn’t a simple solution – a magic bullet.
Instead, it’s a considered course of action, a reasoned, debated strategy that sets a direction for the business.
It’s getting the mental models aligned, recognising apples as apples, oranges as oranges, and agreeing what to do next.
When it comes to change physics explains the how.
But psychology agrees the why.
Handcrafted insight 