In sports, the faster you are the more likely it is you’ll get to the ball first.
The faster you get the job done at work, the more likely it is you’ll get more work, and get ahead.
Speed delivers competitive advantage.
But AI is changing that.
A year or so ago, I was busy building code so that an AI could provide tailor-made responses based on my data, rather than its general model.
I tried it with clients. It was a bit clunky but worked. I got there early with the idea.
A few days ago, the same task was a one-click job. Add an agent. Job done.
AI is like those moving walkways at an airport. You can sprint along on the ground, but others on the walkway will catch up with you with less effort.
But in a world of low-cost accessible AI, we’re competing with others with the same levels of access, which means no one gets ahead.
If I make something today with AI, you can copy it tomorrow using AI.
The new source of competitive advantage is making things that can’t be copied.
Your relationships. Your experiences. Your reach. Your particular ways of working.
Today, it’s not about getting there first.
It’s getting somewhere that no one else can.
Handcrafted insight 