Value Hides In Invisible Markets

Why is it so hard to find employees and clients when there is infinite visibility on LinkedIn?

Here’s the problem.

Visible markets are crowded. Opportunities sit in invisible ones.

LinkedIn makes it easy to apply for jobs, so thousands respond to an advert.

Thinking of hiring a consultant? A post will attract hundreds of suggestions.

The problem is baked into the design of the system, creating a mismatch between demand and supply.

Only a small fraction of total demand is visible.

But the supply side floods in, because people search where it’s easy to look.

So the visible market becomes the most competitive one.

Here’s the strategic takeaway.

If it’s easy to reach, it’s already saturated.

If you want an edge, you have to go where others aren’t looking.