Professionals Create Accountability

You know that question you ask your cat when it drops a mouse at your feet?

“I can see you’re very proud of yourself, but what do you want me to do with this now?”

That’s how I feel when someone presents me with work they’ve made using AI.

Here’s an example. Let’s say you ask a junior consultant to generate market research and a go-to-market plan for one of your clients.

You get given 20 pages of output.

You ask the junior to talk you through the material.

Ideally, they’ve read the 20 pages, validated the information, sense-checked against prior knowledge, and can confidently articulate the situation and explain what needs to be done next.

All too often, you’ll get the same blank look the cat gave you when you asked it the question.

AI does not give you less work. In fact, you’ll probably end up with more.

Here’s the takeaway.

AI creates output.

Professionals create accountability.