Get Computers To Work For You

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Working hard in a world where you have computers seems like a failure of imagination to me.

I dropped out of my first PhD to join a startup.

While I was doing the PhD, however, I had plenty of time to get coffee with colleagues and talk about research.

And this was for one simple reason – my computer busy working for me.

I inherited a codebase in c of around 4,000 lines.

I cut it down to 100 lines in python.

And then I built a pipeline – the computer started with a model, did an initial pass to reduce compute time, and then worked through complex calculations on a computing cluster my colleague built. When the calculations were done, and the results were formatted and pulled together.

Yes, you could work hard at each of those steps and it would take days or weeks – or you could use a machine and get it done in three hours.

And this isn’t new stuff – we’ve had the tools for around 40 years now.

I’ve used the same approach again and again, and we do the same thing in our latest business.

Raw data is entered in spreadsheets. Computers do a series of tasks and clean and usable outputs pop out the other end.

Most systems on the market give you more work to do.

Our systems do the work for you.

Innovation Teams In An Age Of AI

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How do you build innovation teams in a world of AI?

Pretty much the same way you built teams before AI.

There are four roles that are crucial but most firms only get three right.

You need a developer – someone who can make what you need.

You need an SME – someone who knows what do do.

And you need an architect – someone who knows how something should be made.

One person can deliver all three roles if they have the experience.

But what’s usually missing from the conversation is the voice of the user.

Maybe it’s because users introduce real world complexity and nuance – they bring context.

It’s messy and untidy and hard to solve.

But building for context is what results in success.

Keep Your Personalities Separate

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Saturday, 13.33pm

Sheffield, U.K.

Anything that is worth teaching can be presented in many different ways. These multiple ways can make use of our multiple intelligences. – Howard Gardner

I’ve been thinking of the difference between the tip of the spear and the person behind it.

“Word Craft” by Alex Frankel got me thinking about sales.

He points to Jean-Marie Dru who, in his book “Disruption”, suggested that communication is not something separate from your product – instead it’s an integral component of it.

In other words, your product IS your message.

As a consultant or business owner you are also a product – which means your message is hugely important.

For example, I use this blog as a thinking space. It’s where I can collect ideas and work on understanding them.

And one of the things I’ve been struggling with is separating me from my work.

To start with, I’m building a business that provides data management services to clients that need to disclose information under various regulatory and voluntary frameworks.

At the same time, I’m interested in a range of topics such as strategy and marketing.

And I’m also carrying out research into improving approaches to understanding and improving problematic situations – a field known as problem structuring – through using Rich Notes – a technique I’ve created.

So, who am I? What am?

The business builder?

The strategy consultant?

The academic?

I think what’s going on is that we are more than one thing.

But – if we’re trying to connect with other people we have to pick one personality and stick with it.

For example, I had someone mention that they had talked to a prospect about my strategy work but when the prospect checked me out on LinkedIn I came across as too energy focused.

So, I either lost a potential prospect because of my message or I filtered out a prospect that wasn’t the right fit for what I was offering.

It feels like you should put across everything about who you are – the richness that you have.

But you have to decide what you want people to think.

The kind of research I do is Action Research.

This is where you have a situation – like figuring out what to do about marketing yourself – and you try something.

Maybe rewrite your profile. Tweak your outgoing messages. Try and make it easier for prospects to work out if they need you or not.

The research comes from doing something and then reflecting on what you’ve done, looking for lessons to learn, principles to extract, steps to reuse.

That’s a messy, unpolished process that requires engagement in a situation followed by reflection and writing.

But this is necessary to work through your experience of taking action so that you can come up with theory – a way to explain what happens.

For example, here’s a five part theory

1. Your message is your product

How you describe yourself is what you are. Think about this carefully because it will determine how people respond to you.

2. If you have multiple personalities, let one out at a time

I don’t like simple frameworks. Yet they are essential – because what you’re trying to do is remove ambiguity – make it easier for people to understand what you’re trying to say.

The reason I use LinkedIn is to reach and connect with potential clients. So everything on there needs to be related to that objective.

I’m not doing a very good job of making it clear whether I’m a founder, an academic or a consultant at the moment, so that’s an improvement action I need to take.

Think of it like having more than one personality – having two operating at the same time is very confusing.

3. Cut and refine each message

Cut, cut cut. This post is too long. But that’s ok, because it’s a thinking post.

But your LinkedIn posts have to be tight. Your books, articles, promotional materials, training programmes – they’ve got to be trimmed until they fit exactly what a prospect needs.

4. Design for filtering

You are not aiming to sell to everyone. There is a subset of the market that is perfect for you. You need to find them.

If that market doesn’t exist you need to do something else.

Make sure your system is designed to filter out people who are not right for you and what you offer.

5. Test and learn

There is no right answer.

But there is the work.

Have an idea.

Try it out.

Reflect.

Learn lessons.

Try again.

And now it’s time for me to work on what the next personality has to do.

Cheers,

Karthik Suresh

Are You Describing Your Value In The Best Way?

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It’s a tough time for older job seekers.

We once interviewed an experienced, gray-haired candidate for a sales director role.

It was a no – not because of age but because their responses didn’t match the level of career maturity the role needed.

It got me thinking about how careers evolve, and what employers expect at different statges.

1. Early career: It’s a job

Your first roles are about learning, working hard and doing what you’re asked.

You build capability.

2. Mid-career: It’s about reliability

You’ve shown you deliver.

You’re a safe pair of hands.

The reward for good work is more work – and more importantly, responsibililty.

3. Experienced: It’s about knowing what you offer

Now you’re not just doing the work, you’re shaping how it’s done.

You sell ideas upwards.

You say, “Here’s what needs doing, and why.”

4. Senior: It’s about bringing about change

You recognize patterns – using knowledge and experience gained over decades.

You know what’s coming next, what needs to happen and what’s stopping us from getting better.

Your value is helping stakeholders in the organisation align, improve and move forward.

That salesperson we met?

We wanted level 4 vision – how they’d transform our go-to-market, upskill the team, build strategy.

What we got were Level 1 answers: “I’ll do anything you need me to do.”

I don’t think every rejection is about age.

Sometimes it’s because the way we describe the value we bring hasn’t matured as we have.

Should You Use AI Less Rather Than More

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Should you use AI less rather than more? Extracts from a philosophical and a legal opinion.

Our goal as thinking beings should be to cultivate the faculty of reason – according to Daly (2026) – working on habits to develop excellence in five intellectual virtues.

These are:

  1. Knowledge of one’s field
  2. Intuition based on knowledge
  3. Wisdom in how one’s field relates to life and society
  4. Decision-making skill in how to achieve a desirable end
  5. Practical ability to make something using reasoning

The use of generative AI threatens the development of all these virtues.

The problem is that we experience sustained cognitive declines by outsourcing these habits to generative AI.

We literally get more stupid.

If that wasn’t enough the case for using Gen AI – that it makes us faster and more effective is undermined by Yuvraj (2025)’s verification-value paradox hypothesis.

In a nutshell, this hypothesis argues that the time saved by using Gen AI is offset by the increased time needed to manually verify the outputs from Gen AI.

This is because truth matters. Knowing that a collection of words belong together statistically is not sufficient justification to use them uncritically.

Verify. Then use.

Our cognitive skills matter. We should be very sceptical when it comes to replacing or diminishing them.

REFERENCES

Daly, T., 2026. A ‘low-tech’ Academic Virtue Ethics in the Age of Generative AI. J Acad Ethics 24, 13. https://doi.org/10.1007/s10805-025-09683-3

Yuvaraj, J., 2025. The Verification-Value Paradox: A Normative Critique of Gen AI in Legal Practice. https://doi.org/10.2139/ssrn.5621550

Knowledge As The New Foundation For Business Value

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What explains the $100m to $1b salaries being paid to top AI researchers?

The way business value is created has changed forever – but our mental models haven’t caught up yet.

What is value anyway? In the 18th century, it was all about land. In the 19th, it became about labour. In the 20th, the narrative shifted to resources.

And now? It’s knowledge.

I was reading Grant (1996) and a quote stopped me in my tracks.

‘All learning takes place inside individual human heads; an organization learns in only two ways: (a) by the learning of its members, or (b) by ingesting new members who have knowledge the organization didn’t previously have’ (Simon, 1991: 125).

Some people think knowedge is safe in organisational rules and procedures. But we’ve all seen what happens when a key person leaves, and someone else picks up that rule book and finds it’s useless.

Will AI rescue us? That’s still up for debate – maybe if we can fix hallucinations and guarantee quality output. It’s still not clear if this is the answer.

But if these two are mirages – if knowledge can only be held and exercised by individuals, the foundations of shareholder value shift under our feet.

Value becomes about people, specifically ones that can create knowledge and apply knowledge. Finding ones that can do both is like hunting unicorns.

And that perhaps explains why some companies are willing to pay so much for them.

REFERENCES

Grant, R.M., 1996. Toward a Knowledge-Based Theory of the Firm. Strategic Management Journal 17, 109–122.

Simon, H. A. (1991). ‘Bounded rationality and organizational learning’, Organization Science, 2, pp. 125-134.

Why We Should Use Systems Thinking More

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A recent HBR article by Bansal and Birkinshaw (2025) suggests we should use systems thinking more, especially when it comes to complex, wicked problems.

They argue that we often reach first for two approaches that seem to promise quick results.

Breakthrough thinking cuts through the mess, dealing with a knotty problem by simply cutting the knot.

Design thinking focuses on users – how they interact with products and services and how that can be made better.

But some situations seem intractable. They’re so complex and wicked that something else is needed.

Systems thinking looks at the big picture, at the interconnections between elements, and what might happen if we intervene – including knock on effects elsewhere.

We try and engage with the complexity of a situation but some systems thinking approaches can feel quite muted, like they almost lack ambition.

They seek to incrementally improve situations, not radically transform them.

That’s partly because radical approaches cause pain. And demolishing existing institutions without a coherent plan for a replacement tends to cause more problems down the line. And it’s partly because you’re working with people and have to deal with politics and culture along with the situation itself.

There’s no clear cut answer, and there’s a place for all these approaches.

The trick is knowing when you to cut, when to fix, and when to improve – and choosing the approach that helps most.

REFERENCES

Bansal, T., Birkinshaw, J., 2025. Why You Need Systems Thinking Now. Harvard Business Review 103, 124–133.

The Final Stretch

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Friday, 7.15pm

Sheffield, U.K.

You can’t run a marathon without running a marathon. – Chris Sale

I’ve been writing on this blog for 8 years. I have a process. Bash out a draft, spell check, and hit publish. It’s good enough so get it out there.

I think that’s been the right strategy so far. When you’re starting it’s important to focus on producing work – to build the habits that help you create. Quantity over quality.

Over the years I’ve tried different approaches. Short sentences. Long sentences. Academic paragraphs. Lightweight paragraphs. Experimenting with writing styles and structures. I’ve tried projects – book projects, book summary projects, social media projects.

In the process it’s helped me find my voice and develop a writing style that works for me.

But now it’s time to get better. To improve my writing – and that comes from editing and rewriting. This time I’m not writing for myself, but for a reader who is giving me their time. I have to deliver value in return.

So that’s the plan as I head into the final stretch of my million-word writing goal. There are less than 20,000 words to go. I’m going to try and make them good ones.

Cheers,

Karthik

Making It As An Entrepreneur

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Can a career manager make it as an entrepreneur?

Yes, if they get one thing right: openness.

I’ve always worked in startups – in that space where we try and identify opportunities, build systems and try to create value for clients.

In that time I’ve worked with lots of managers in large organisations. We’ve even hired some of them.

Most found the startup pace hard.

It’s the lack of support that gets you – having to do everything from creating a complex spreadsheet to fixing the printer yourself.

But that’s just the foundation. The boring but necessary stuff.

The real difference is whether they’re open or closed.

I must confess – I’m naturally quite closed.

As an engineer I’m heads down, focused on work, building things.

Fortunately, I work with partners that are the opposite of me and I’ve learned over time that being open is an essential skill to develop.

Open people are heads up. They connect with others, build relationships and look out for opportunities. They’re optimistic and politically astute. They’re likeable.

Drucker said that the purpose of business is to create and keep a customer.

Being open is how you do that.

Adding Consulting Services

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In consulting, we add services only when it’s clear that clients need work done and every other option is worse.

Sometimes it feels like mucking out stables.

The work never ends, and just when you’re done it’s time to start again.

Take working with utility data, for example.

When I started out suppliers would email you billing files every month. Then portals came along and turned a one minute task into an hour of watching spinning loading screens.

And without the data, you’ve got nothing.

So we hired people, trained them as analysts and got them collecting and checking these bills.

We thought many times about outsourcing the task – but it takes a certain kind of person to care enough about getting this right – the detail, precision and technical complexity puts off most of the population.

And getting data and making sure it’s clean is the first step to doing everything else we do.

So we kept doing it in house. Because clients needed us to. And we had learned how to do it well.

This is the challenge clients have with outsourcing work- especially work that has to be done but isn’t strategically core to your business – like energy and carbon data management.

Jim Collins said it best – “If you can’t put your best people on it, then find someone else and get them to put their best people on it”.