Category: Mental Models

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My New Target, 1,000 Vlog Posts In 5 Years

Monday, 12.48pm

Sheffield, U.K.

What you get by achieving your goals is not as important as what you become by achieving your goals. – Zig Ziglar

A few days back, on the 11th of February I achieved a goal I set back in 2017 – to write a million words in ten years.

I have enjoyed that process – writing is not easy but it is rewarding.

I feel like this work has helped me discover what I was interested in and how I could explore and understand different topics using text and drawings.

Now it’s time to set a new goal. I’d like to get better at explaining ideas – and a good way to do that is by vlogging.

So that’s what I’m going to start doing now with this blog.

The goal is 1,000 videos in five years. And this post is the first one.

Let’s see how things work out.

Cheers,

Karthik

p.s I’m still experimenting with getting my tech setup working so there may be some problems with the first few posts as I figure things out.

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Target Achieved: 1 Million Words

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Wednesday, 10.28am

Sheffield, U.K.

It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. – William Bernbach

The number 42 has a special significance for me. Other than its appearance in the Hitchhiker’s guide to the galaxy, it also happens to be the number on my birth certificate. I didn’t have a name – just baby number 42.

And so it’s pleasing that on the 42nd day of 2026 I’m going to reach a goal I set myself ten years ago.

I have always wanted to write. It’s the way I make sense of the world. It’s how I process and understand what is going on, and the way in which I deal with the ups and downs of life.

I write for me. Because if I didn’t write I would explode.

In 2016 I came across a quote by Ray Bradbury, in which he said that you should write a million words to throw away if you wanted to be a writer.

Those first million words were practice, trash, what you had to do to find your voice and your style. A practice that you had to do to become a writer.

So I set a goal. A million words in ten years.

I set up a WordPress blog. And got started. And here are a few things I’ve learned on this journey.

Write first thing

We all have competing priorities. My children were ten years younger when I started. I was getting more unfit as I got older. Work was hard. Family life is challenging. There’s always something important to sort out.

But what you do first thing in the morning tells you what’s most important to you.

I started by setting aside time to write – getting up at 5 or 6 before everyone else was up, and wrote for an hour or so before it was time to get ready for work.

But that wasn’t always possible, and so sometimes I had to get the writing done last thing at night.

Somewhere along the way I started making a note on each of my posts of the time I sat down to write, and looking back, I can see that they’re outside the working day. Early starts – late nights – it doesn’t really matter.

What matters is, as Hemmingway wrote, getting the seat of your pants on the seat of your chair.

Make it as easy as possible to write

I once read a book on Feng Shui that said if you want to do less of something put a barrier in front of it.

Want to watch less TV and read more? Put a plant where it obscures the TV a little. That worked for a while for us.

Conversely, want to do more of something? Make it as easy as possible to do.

I’m a tech guy. So I set up a system where I can log into my machine and use the same workflow every time. One powered by Free Software.

I draw a picture using MyPaint. I run a script that sets up a post template with an image link and edit it in vi. Then I switch to emacs and post it to WordPress using org2blog.

This isn’t a workflow for everyone – you’re not going to touch it unless you’re a diehard GNU/Linux user – but I think everyone needs something like this. A friction free process where you sit down, do the work, hit publish – and the work is done.

Don’t let your fears and critical self stop you

We’re all afraid of what the world will think of us. What if we write and share something and people don’t like it? What if they laugh at us?

That critical self stifles our ability to express ourselves. It kills us before we get a chance to live.

The reality is that no one cares. Everyone is more concerned about their lives and problems than about you. It’s going to take a huge effort to get noticed at all.

Those days of obscurity are a gift. You can write, experiment, have a go at things without worrying about it.

The best time to plant a tree is ten years ago

The second best time is now.

Doing this work. Doing the thinking and writing has made a difference. It’s a small thing – a few words a day. But they’ve helped me develop a new skill, develop my career, find a niche to add value, and work on a programme of research.

None of which might have happened if I hadn’t taken the first step, and published the first few words ten years ago.

But this is only the start.

I saw this period as a time for practice, a time to develop my skills.

The reality is that I don’t feel a better writer now than I did ten years ago.

Each post is still a struggle. A fight to find words. A mess as I work through these thoughts. They are, as Anne Lamott puts it, sh**ty first drafts.

The focus on publishing, on putting stuff out, has meant there isn’t time to go over and polish material. I like some sentences. Others need work. And there’s filler and irrelevant thoughts that wouldn’t make it into a “real” journal.

So that’s the next challenge.

So far, I have written for me. Because I like to write.

Now I have to learn to write for others, and create words that others will enjoy reading, listening to, and find useful.

I’ve written a million words.

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Now, I’d like to work on a million good ones.

Cheers,

Karthik Suresh

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Writing A Thesis

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Tuesday, 6.45am

Sheffield, U.K.

I wrote my thesis on the benefits of war and very near got thrown out of college. But I can show you where the greatest advancement of mankind comes under stress and strain, not comfort. – Don Young

I need to get on and write the text of my thesis.

And, of course, rather than just getting on and doing the work, I’ve got to create a process that makes it easier first.

My thesis is going to be an extended version of a paper that I’ve worked on with colleagues for the last few years.

I jumped in and started writing – and quickly realised that I didn’t have enough material and hadn’t organised my thoughts – I needed to do some pre-work before I could get down to drafting.

One of the hardest things about doing research these days is just how much information is available.

It takes time to find and filter information and select the papers you think are relevant. Some are classics but the point is to be selective.

For example, I limited my search to papers published in the last three years on business. While there are probably great papers in history and psychology that might be relevant, that’s not the field I’m writing in.

Then there’s reading and note-taking.

Now, the topic of my thesis is actually about note-taking – something that is really quite under-researched given how foundational it is to learning.

I’ve been wrestling with the format in which to take notes.

I wanted three things from my notes.

1. Chronology

I like to know when I worked on something. Time and history are inextricably wound together. I years to come I would like to see what happened when.

2. Chunking by topic

I like the idea of index cards – with an idea to a card. It’s possible to move these around and put related cards next to each other.

This is hard to do in text. And I’m not the kind of person that buys SaaS or likes dedicated software.

So, I used a text editor and scripts to set up a process.

When I take a note, it adds date and time information so I can refer to it later, if I want to.

I have a way of formatting my text files so I can identify card-like sections. So for example, a section of text starting with .cd and ending with .. contains card information.

From that, it’s relatively trivial to write scripts that read all the text files in a folder and organise the cards by their topics.

What this lets me do is take notes on a paper, so I have a collection of notes related to a particular text, but then also see the notes organised by topic so I can pick out all the points that are related to a given idea.

3. Portability

I keep switching between text and odt – the LibreOffice format.

I spend most of my time in the console, so text is much much easier. And if you’re on different machines you can just ssh in or copy a text file across later. It’s much easier to slice and dice text files that odt. So, all my raw material is collected in text files.

I use odt when I need to write something that’s shared with others. If they also need to read and edit I need a Word-like way to share information.

But if it’s just me writing I like to format using groff. So then I get a ms style output and it is easy to format and publish.

The point is to publish

I think it’s easy to get sucked into tools and methods, but I have to remember that the point of all this is to get the thesis done.

But it’s also about developing a process that I can use for the next few decades. I see reading and writing as something I will continue to do for as long as I can.

So it’s worth spending a little time making sure I have a way that works for me.

Cheers,

Karthik Suresh

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Go Deep AND Wide – The Essential Strategy For Succeeding In Business

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Monday, 8.40am

Sheffield, U.K.

Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people. – Mary Kay Ash

I’ve spent the last 20 years learning about business.

And there are two things I would advise myself to do ten years ago.

1. Build deep knowledge

Surface level knowledge is not enough.

Deep knowledge comes from working on an area of interest. Building craft skills, technical knowledge and muscle and brain memory.

We’re all good at different things.

I know people who would rather clean their cars than spend time with a book, while I’m the opposite – I do not like manual work but I’ll spend hours with words or numbers.

It’s the thing you do differently, almost obsessively, that you get good at.

And it’s that deep knowledge that lets you create new products and services.

2. Build wide relationships

We spend our careers looking down at our work but we need to also spend time looking around and seeing who else is out there.

Build your network early.

It takes time – and the one thing I wished I had done more is reach out and connect earlier in my career.

The more people out there that will take your call, the better your chances of reaching customers for your business.

Deep and Wide – That’s the secret

A good business creates value for a customer.

You create value through deep knowledge. And you create customers by drawing on wide connetions.

Get these two things right and it’s hard to fail.

Cheers,

Karthik Suresh

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Are You In Control Of Your Route To Market Or Not?

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Sunday, 7.02am

Sheffield, U.K.

In real open source, you have the right to control your own destiny. – Linus Torvalds

If you start a business you need to be visible on social media – which is why I spent the last 140 days writing on LinkedIn.

Two things have happened.

First, I have been more visible. I’ve had people comment on how active I am. They’ve referred me to others. I’ve had a few good conversations start as a result.

Second, my engagement statistics are slowing down. I don’t know if that’s because readers aren’t interested in what I write or if the algorithm is throttling my output because it wants me to pay for reach.

The advice on LinkedIn is that if you want to get a following, focus on one topic.

My content fails this test.

I have a new business to promote, so I write about that.

But I’m also interested in AI, technology, politics, science, innovation, marketing, strategy.

What I see from people that are successful on LinkedIn is that they push out stuff in their niche that is one message repeated again and again in slightly different forms.

It’s advertising posing as communication, engagement, education or entertainment.

It’s just not very interesting after a while.

Another problem is that you are playing in someone else’s sandbox.

You can’t build a permanent home on shifting sands. Building a business that depends on the vagaries and algorithmic experiments run by big Tech seems risky.

You need solid foundations.

The bedrock on which you build your marketing strategy has to be under your control. Write first for your website, and have an outbound process – reach out to customers directly.

Email still has a place.

The problem with any technology is that either you control it or it controls you.

There isn’t an in-between – a good, win-win solution. Very smart people are trying to engineer situations where you work for them. And it’s increasingly hard in a world of SaaS and AI to even control your own computer – unless you’re familiar with Open Source and things like GNU/Linux.

If you take one thing away from this post it’s that you need to use systems other people own just enough so you can then move conversations into systems you own.

Cheers,

Karthik

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Writing As a Process

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Reading maketh a full man; conference a ready man; and writing an exact man. – Francis Bacon

Introduction

Do we still need to write in a world where machines can pump out pages of text in a few minutes?

I think so. And for one simple reason. For survival.

Prehistoric people didn’t have gyms because daily life was hard work that exercised their muscles.

We exercise to keep ourselves fit in a world that no longer requires us to lift heavy things or work hard for food. As a result, our muscles atrophy unless we put in extra work.

The same thing could happen to our brains if we delegate the work of thinking. But while we have machines to do the physical labour for us – do you really want to have to spend your days in the equivalent of a mental gym to stay occupied?

Writing work is thinking work. It takes effort to figure out what you know and explain that to someone else. It’s also hard to keep a reader’s interest. Every sentence needs to add value.

And that requires a process. One that lets you build a piece in a systematic way. This is the process that I’m trying out.

Start with Prewriting

I tend to leap straight into writing and that’s not a good thing.

The first few paragraphs of any writing are like getting rusty machinery moving. You need to oil the parts, complain about how rubbish everything is, and get the gears moving.

A good place to start is with freewriting – in a document that no one will see where you can drop in whatever is on your mind.

No one wants to read about writer angst. But it needs to get out of you to get your brain and fingers moving. So write it, and then move on. This isn’t going to be published.

Draw a Structure

The next practice I’ve found useful is to draw a diagram. Something that expresses what I’m trying to get across.

This blog is full of such diagrams. Making them helps me get a sense of what I’m trying to get across. Is it a process, a feeling, an observation, a structure?

There’s something that I’m trying to capture with a piece of writing – and drawing helps me unlock that before I try and get the words out.

Make an Outline

I know that outlining is a good thing but I’ve struggled with it all my life.

I think I’m the kind of person that has to go into the detail, struggle with the mess, before trying to frame it in some way.

I was in Copenhagen the other day and the person I was with marvelled at how the buildings were made without any scaffolding.

That wasn’t true, of course. Scaffolding has been used since prehistoric times. You can’t build a building without planning, diagrams and scaffolding. But at the end, you take everything away, and you’re left just with the finished structure.

An outline is just scaffolding for writing. It helps you stay on track and it makes it easier for the reader because it gives your piece structure.

I find it easier to keep the outline text at heading level, rather than trying to go deep into sections. It’s hard to get into a writing flow if you’re constantly interrupted by reminders.

Write the First Draft

Then it’s time for the first draft.

I go down the outline, and start to create sentences.

The point at this stage is to get words down – to create a messy first draft. No stopping, no going back, just moving forward and laying down words.

Write the Second Draft

The second draft is about editing.

Remove the scaffolding and read and edit each phrase and line.

Choose better words, polish paragraphs and sentences, make the sentences active.

See the shape of the piece. Add headlines, connect sentences.

Make the piece easy to skim read.

Write the Final Draft

And then we’re on to the final stretch.

Look at the piece from a reader’s point of view.

Is it easy to read? Does it flow? Does the order of ideas make sense?

Move sentences around. Move paragraphs up and down. The easier it is to follow, and the more sentences logically and naturally transition from one point to the next, the more useful it will be to a reader.

And readers only stick around if what they’re reading is useful.

Publish

And then it’s time to press the publish button and send your work into the world.

This is an ideal writing workflow – and not one that’s worth using for every piece of writing.

A quick blog or social media post doesn’t need all this work.

But longer pieces deserve it – because writing them is as much about you as it is about the reader.

It’s the ability to work through an piece from start to finish that makes you still relevant in a machine age.

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Daily Practice – The Machines Are Coming For That Too

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Friday, 9.44pm

Sheffield, U.K.

It’s a philosophy of life. A practice. If you do this, something will change, what will change is that you will change, your life will change, and if you can change you, you can perhaps change the world.

– Vivienne Westwood

I have been writing on LinkedIn every day for the last 140 days, thinking that it might help as I take a new business to market.

I’m not sure it’s working.

Here’s the problem – what do you put your effort into every single day to develop your practice?

There’s a choice – write for your own blog – which is what I was doing. Or write in a platform, which someone else owns.

The way that works for me is a routine – a consistent approach that I commit to every day.

That means writing 7 days a week. No excuses, no interruptions. If you stop, everything stops. And when you stop, it takes time to come back and start again.

But it’s hard to do that on a blog and on LinkedIn – writing once a day is hard enough. Writing twice is perhaps asking too much. Especially if there is more writing to do – such as working on a thesis or papers.

So I decided to prioritize LinkedIn for a while because it felt like the place I could connect with prospects and partners.

But, I think consistency is now a problematic thing.

It’s hard to tell the difference between someone that puts in the effort every day and a bot.

If people are using AI tools to write and publish then what they do looks very similar to someone who does it through discipline.

Or, to reverse it, consistent discipline now looks like you’re using a robot to do your work.

And that’s problematic. I’ve seen views go down massively on LinkedIn. I don’t want to jump and blame the algorithm but it’s one of three things:

  1. It’s depressing reach so you reach for the boost button and pay more.
  2. There’s more AI content but the same number of eyeballs, so mathematically everything gets lower views.
  3. It thinks you’re a bot and so depresses your content.

There may be more options but I can’t think of any right now.

So, the logical thing to do is to change – stop being predictable to a machine that’s adjusting itself as it goes.

My primary writing space has to be this blog – it’s where I work out ideas and think through situations.

And I think LinkedIn has to be a more random thing. In fact, I’m thinking of having a random number generator, like between 1 and 7, and only posting on the days when it’s over 4 and over.

Will the algorithm reward such randomness as evidence of being human? I don’t know – but I do know that life is too short to try and work for an algorithm.

So if you’re subscribed, you will probably see more posts from me again.

Cheers,

Karthik Suresh

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The Sustainability Diamond

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Tuesday, 7.57am

Sheffield, U.K.

Sustainability can’t be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge. – Bjarke Ingels

I’ve been thinking of how to market environmental consulting products for a long time.

I remember sitting in a marketing training program so 20 years ago, and coming up with four words that mattered to clients when trying to make choices.

Cost, consumption, carbon and compliance.

These four words were, at the time, seen as quite technical – and I had to play with them to make the messaging easier for a lay audience to understand.

But the words themselves have stayed relevant.

Over the decades, companies have focused on one or the other at different times.

A good way to think about this is what I’m calling the sustainability diamond.

At the top of the diamond sits the company. Or any other organisation structure that has to think about its use of resources.

Resources have a cost – using gas and electricity results in bills, raw materials have to be purchased.

Companies actively track current and expected future costs – helped by traded commodity futures markets.

That’s where I started my career – building systems to look into the future and make decisions based on where prices were now, and where they were expected to go in future.

A bad trading decision could result in a swing in prices of 50% either way.

Then there was consumption – how much of the resources you used.

The easiest way to save money is not to burn fuel, to use fewer resources.

But it’s also a hard source of savings. It takes time and effort to identify where you can make improvements.

Energy and resource usage can easily become wasteful if you don’t monitor and control what’s going on.

In the middle of my career consumption management became more important.

As we added more renewables to the grid, the idea that we could manage demand – pay consumers to reduce their usage if supplies dropped – came to the fore.

This meant that if the wind stopped blowing and energy supply fell, we could balance the system by dropping demand rather than having firing up a gas turbine to fill the gap.

But to do this you needed a good handle on usage – and we built systems to monitor this on a minute by minute basis.

Cost considerations came screaming back after a series of events – the Fukushima nuclear reactor, the rise of shale gas.

But for the last ten years or so, the focus has been on compliance as new rules came in – most importantly net zero targets in many countries, starting with the UK.

Companies had to start complying with these new rules – measuring and reporting on the resources they used and starting to make plans to make their companies more sustainable.

These then are the three facets of the diamond – managing cost, consumption and compliance are the drivers for taking action.

And the action we take has a result in terms of carbon.

Recently, it’s become clearer and clearer that we should think of carbon like we think of dollars – a way to normalise different measurement systems.

For example, we convert all currencies into a standard one, like dollars, if we want to get a like for like understanding of how a firm is doing financially.

Measuring outcomes in terms of carbon allows us to do the same – taking therms of gas, kilowatt-hours of electricity, litres of diesel, purchasing spends – and putting them all into one, relatively consistent, unit. There are issues with conversions and emission factors, but on the whole we end up with something that is consistent and comparable over time.

The Sustainability Diamond may be a good way to keep the big picture in mind while focusing on any one part at a particular point in time.

Cheers,

Karthik Suresh

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Keep Your Personalities Separate

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Saturday, 13.33pm

Sheffield, U.K.

Anything that is worth teaching can be presented in many different ways. These multiple ways can make use of our multiple intelligences. – Howard Gardner

I’ve been thinking of the difference between the tip of the spear and the person behind it.

“Word Craft” by Alex Frankel got me thinking about sales.

He points to Jean-Marie Dru who, in his book “Disruption”, suggested that communication is not something separate from your product – instead it’s an integral component of it.

In other words, your product IS your message.

As a consultant or business owner you are also a product – which means your message is hugely important.

For example, I use this blog as a thinking space. It’s where I can collect ideas and work on understanding them.

And one of the things I’ve been struggling with is separating me from my work.

To start with, I’m building a business that provides data management services to clients that need to disclose information under various regulatory and voluntary frameworks.

At the same time, I’m interested in a range of topics such as strategy and marketing.

And I’m also carrying out research into improving approaches to understanding and improving problematic situations – a field known as problem structuring – through using Rich Notes – a technique I’ve created.

So, who am I? What am?

The business builder?

The strategy consultant?

The academic?

I think what’s going on is that we are more than one thing.

But – if we’re trying to connect with other people we have to pick one personality and stick with it.

For example, I had someone mention that they had talked to a prospect about my strategy work but when the prospect checked me out on LinkedIn I came across as too energy focused.

So, I either lost a potential prospect because of my message or I filtered out a prospect that wasn’t the right fit for what I was offering.

It feels like you should put across everything about who you are – the richness that you have.

But you have to decide what you want people to think.

The kind of research I do is Action Research.

This is where you have a situation – like figuring out what to do about marketing yourself – and you try something.

Maybe rewrite your profile. Tweak your outgoing messages. Try and make it easier for prospects to work out if they need you or not.

The research comes from doing something and then reflecting on what you’ve done, looking for lessons to learn, principles to extract, steps to reuse.

That’s a messy, unpolished process that requires engagement in a situation followed by reflection and writing.

But this is necessary to work through your experience of taking action so that you can come up with theory – a way to explain what happens.

For example, here’s a five part theory

1. Your message is your product

How you describe yourself is what you are. Think about this carefully because it will determine how people respond to you.

2. If you have multiple personalities, let one out at a time

I don’t like simple frameworks. Yet they are essential – because what you’re trying to do is remove ambiguity – make it easier for people to understand what you’re trying to say.

The reason I use LinkedIn is to reach and connect with potential clients. So everything on there needs to be related to that objective.

I’m not doing a very good job of making it clear whether I’m a founder, an academic or a consultant at the moment, so that’s an improvement action I need to take.

Think of it like having more than one personality – having two operating at the same time is very confusing.

3. Cut and refine each message

Cut, cut cut. This post is too long. But that’s ok, because it’s a thinking post.

But your LinkedIn posts have to be tight. Your books, articles, promotional materials, training programmes – they’ve got to be trimmed until they fit exactly what a prospect needs.

4. Design for filtering

You are not aiming to sell to everyone. There is a subset of the market that is perfect for you. You need to find them.

If that market doesn’t exist you need to do something else.

Make sure your system is designed to filter out people who are not right for you and what you offer.

5. Test and learn

There is no right answer.

But there is the work.

Have an idea.

Try it out.

Reflect.

Learn lessons.

Try again.

And now it’s time for me to work on what the next personality has to do.

Cheers,

Karthik Suresh

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The Final Stretch

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Friday, 7.15pm

Sheffield, U.K.

You can’t run a marathon without running a marathon. – Chris Sale

I’ve been writing on this blog for 8 years. I have a process. Bash out a draft, spell check, and hit publish. It’s good enough so get it out there.

I think that’s been the right strategy so far. When you’re starting it’s important to focus on producing work – to build the habits that help you create. Quantity over quality.

Over the years I’ve tried different approaches. Short sentences. Long sentences. Academic paragraphs. Lightweight paragraphs. Experimenting with writing styles and structures. I’ve tried projects – book projects, book summary projects, social media projects.

In the process it’s helped me find my voice and develop a writing style that works for me.

But now it’s time to get better. To improve my writing – and that comes from editing and rewriting. This time I’m not writing for myself, but for a reader who is giving me their time. I have to deliver value in return.

So that’s the plan as I head into the final stretch of my million-word writing goal. There are less than 20,000 words to go. I’m going to try and make them good ones.

Cheers,

Karthik