There is only one valid definition of business purpose: to create a customer….. Therefore, any business enterprise has two and only two basic functions: marketing and innovation.
Peter Drucker (1954),The Practice of Management,pp. 39–40
Welcome to my website. I maintain an active blog – using drawing and rich pictures to explore management concepts, strategies and tactics with an emphasis on marketing and innovation – the two functions in a business that add value.
My very first post is here:
The significance of NASA’s image of the world at night
Handcrafted insight 